CPW Education provide a dedicated IT service to schools and tasked us with a creating a new brand identity.
They wanted to capture the imagination of the already busy teachers and governors who have to handle IT on top of everything else. So we developed a bright and playful style to reflect the engaging environment of the school classroom and bring marketing to life.
Using the core logo of the CPW Computing brand we evolved the appearance into a more playful design to make it stand apart from its corporate base.
The playful style was continued into the brochure design with a consistent colour scheme. Consistency, being essential for any brand identity, builds up the familiarity with clients to create a rich, memorable brand.
Inspired by the drawing of a pupil, we developed a lively mascot family to accompany promotional material. This gave the brand identity some real character. Literally!
As with any website today, being mobile friendly is essential. So we designed a site that was responsive to all mobile devices. But still as fun and engaging as the brand identity required at the same time.
Do you want to liven up your brand and engage your audience? Give us a call on 01449 723330. We’d love to discuss your requirements.