Brand illustration

When Just a Soap needed a rebrand we brought out the bubbliness of the business with a bit of brand personality. Using a soap-related detail in the logo and a calm, natural colour palette, it reflected the relaxing nature of the product. And through illustration we created a unique marketing tool!

Bubbles from Just A Soap branding
Just a Soap logo design
Just a Soap stationery design

A character design was created to bring out the friendly nature of the business. She became a means of delivering advice and news on soap-making.

Meet Sophie.

Just a Soap mascot Sophie

Promotions are offered all year round. So we made sure Sophie was always dressed for the occasion. This helped to keep the website content fresh, vibrant and engaging. Whatever the weather…

Springtime Sophie character design
Sophie in summer