When Just a Soap needed a rebrand we were only too happy to help. The new logo, stationery and packaging labels brought out the bubbliness of the business. Using a soap-related detail in the logo and a calm, natural colour palette, it reflected the relaxing nature of the product. And through illustration we created a unique marketing tool!

A character illustration was developed to bring out the friendly nature of the business. She became a means of delivering advice and news on soap-making.

Meet Sophie.

Promotions are offered all year round. So we made sure Sophie was always dressed for the occasion. This helped to keep the website content fresh. Whatever the weather…

And whatever the occasion, we were able to create an illustration for it…