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Creating Scandle

Launching a new candle into a competitive marketplace for The Soap & Candle Company required a fresh angle of approach. A fragrance entices, tells a story, so we created a brand story for Scandle.

Scandle candle tins
Scandle orange and clove candle label design

Inspired by the craft of writers and their novels we wrote short story snippets for each candle fragrance. These would then be unique to the Scandle brand and give them a different angle to the competition. The fragrances were incorporated into the story to double up as the product description on the packaging.

Inspired by the craft of writers and their novels we wrote short story snippets for each candle fragrance. These would then be unique to the Scandle brand and give them a different angle to the competition. The fragrances were incorporated into the story to double up as the product description on the packaging.